Saint Pierre is a family owned food company, previously known as Gastronomie Concept. Since its founding in 1992, Saint Pierre has been dedicated to bring home a gastronomic experience with ease by marketing a wide range of top quality products. To do so, Saint Pierre has developed innovative techniques in flash frozen food and quickly invested in the online ordering and home delivery sector in the early 2000s. With the arrival of a multitude of new players in the market over time, it was important for the company to affirm its position in terms of provenance, quality and value.
Saint Pierre hired AANAGRAM to formulate a new visual identity that reflects both their operations and expertise, the family nature of the business and their love of the Quebec terroir. The mandate then consisted in articulating accordingly the layout of the existing boutique, the online sales platform as well as a selection of collateral objects.
