For Hank and Yuki who are from Japan, matcha is not like any other tea. It is at the center of a centuries-old way of life and philosophy. Born from this desire to share a tradition that is dear to them, they have opened their first Matcha Zanmai store in downtown Montreal in 2018 where they offer traditional beverages for purists, as well as recipes of their own creations and pastries for the epicurious.
At the heart of this new identity, three pillars emerged from the strategic exercise led by AANAGRAM: satisfaction, authenticity and family. The brand evokes a feeling of well-being and lightness linked to indulgence and promises artisan know-how based on an intimate knowledge of ancestral rites and rituals, the exceptional quality of ingredients and the rigorousness associated with traditional Japanese cuisine.
